Using Social Media to Engage Your Alumni and Donors

I’m very excited to announce my second professional speaking engagement is coming up this month.  If you work in the field of alumni relations and development and would like to gain traction in the hot and timely topic of harnessing social media to meet your goals, please join this self proclaimed creative strategist and social media maven on October 23, 2009!

This presentation is hosted by the Council for Advancement and Support of Education (CASE) as part of the District I 2009-2010 Breakfast Series and is sponsored by The Woolbright Group & William Spelman Executive Search.


Date:           Friday, October 23, 2009
Time:          8:30-10:00 a.m. (Registration and networking begins at 8:00 a.m.)
Topic:        “Using Social Media to Engage Your Alumni and Donors”
Speakers:  Mary Ann Cicala, Emerson College and Jennifer Conboy, Boston College
Location:    Lasell College, 142 Woodland Road, Newton, MA
Are you befuddled by Facebook? Does Twitter make you twitch? Don’t let the social media phenomenon pass you by! Learn how your school can use social media to communicate with and engage your alumni and donors online. This session will demystify social networking and introduce you to key social media tools—Facebook, LinkedIn, YouTube, Twitter, and more. You’ll learn how to develop a social media strategy and how to manage these tools within time and resource constraints. You’ll also learn how schools such as Emerson and BC are successfully using these tools in their alumni relations and development efforts.

About the Speakers:

Mary Ann Cicala
Mary Ann Cicala is a decade-long veteran of alumni relations, event production, city government, and arts administration. As the associate director of alumni relations at Emerson College, Mary Ann provides leadership to regional chapters, shared interest groups, and reunion classes. She also collaborates with various offices on campus, including the Emerson College social media group, to produce special events designed to foster and maintain alumni pride and devotion. Prior to Emerson, Mary Ann worked for the Cambridge Arts Council, a public non-profit and city agency in Cambridge, Mass. that provides arts services and programming designed to stimulate public awareness of and support for the arts. She has been on the teaching staff at the Harvard Extension School for Business and Organizational Oral Communication. Mary Ann holds an MA in Communication Management and a BFA in Theatre Arts Management from Emerson.

Jennifer Conboy
Jennifer Conboy is the associate director of electronic communications in the Boston College Office of University Advancement. Jen is responsible for the oversight and management of the advancement website, alumni online community, social media websites, and all electronic marketing campaigns, including electronic fundraising appeals. Prior to BC, Jen was a marketing specialist at the software company, Ardence, Inc., where she generated leads from webinars, e-mail campaigns, and tradeshows that led to more than $750,000 in sales. She also served as an applications specialist at Meditech. Jen is a 2004 graduate of Stonehill College, where she also serves on the executive board for the Alumni Council. She is currently pursuing an MBA from Boston College.

About themacdoodle

Communications Manager, Creative Strategist, Community Builder, & Possibility Agent
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