The Digital Explosion: Monetizing Content Chaos

I’m very excited about this program that I am producing for Friday, March 19th.


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Speaker Bios

Friday, March 19, 2010

5:30–8:00pm

Hearst Tower
300 W. 57th Street
New York, NY

Hosted by Austin Hearst P ’11

Barnes & Noble’s Nook and Apple’s iPad are joining the Kindle in the wireless electronic book market. Conde Nast, Hearst, Meredith, News Corporation and Time Inc. are developing open standards to allow consumers to buy and enjoy their favorite media content on portable digital devices. And the big question for television studios is how to maintain advertising revenues with TV online.

Emerson College has convened a group of faculty and industry leaders to examine how to capitalize on the digital explosion and develop business models that can be monetized. The panel will feature communication experts in the fields of online publishing, radio, and television who are successful building digital capitol by harnessing the tools available through social media.


Panelist: Rob Barnett

Rob Barnett is the Founder and CEO of My Damn Channel. He was a production and a programming executive at MTV and VH1 for more than 11 years. Barnett served tours of duty in rock radio in Boston, Dallas, and Los Angeles and was President of Programming for CBS Radio. Barnett has produced radio, television, film, and new media with hundreds of diverse communicators including President Bill Clinton, Mick Jagger, Oprah Winfrey, Martin Scorsese, Jimmy Kimmel, Adam Carolla and Johnny Rotten.

My Damn Channel is an entertainment studio and new media platform created to empower comedians, musicians and filmmakers to co-produce, distribute and monetize original, episodic video. Artists create content for the My Damn Channel website and for syndication on all digital platforms. The network has aired some of the most successful professionally-produced comedy series on the web, including You Suck at Photoshop, Wainy Days, Horrible People, and videos by Harry Shearer. My Damn Channel has won 12 accolades from the Webby Awards including Best Comedy Series, and two Streamy Awards, garnered worldwide media coverage, secured major national advertisers, earned over 60,000 subscribers on You Tube, racked up a bazillion views on My Damn Channel…are you still reading!?!? Stop now. Start exploring: www.MyDamnChannel.com.

Panel Moderator: John Davis
Chair and Professor of Marketing Communication at Emerson College

John Davis is a recognized expert on business and marketing leadership, a best-selling author, and an award-winning professor. He has won awards as a Fortune 500 executive and as the founder of a boutique hotel firm. He is regularly interviewed on TV and is a keynote speaker at exclusive conferences around the world. He is the best-selling author of 5 acclaimed books on marketing: Competitive Success: How Branding Adds Value (2010); The Olympic Games Effect (2008); Magic Numbers for Sales Management (2007); Measuring Marketing (2006); and Magic Numbers for Consumer Marketing (2005).

John has appeared on MSNBC, Bloomberg, CNBC, BBC, ChannelNewsAsia (CNA), National Public Radio (NPR), and Hong Kong TV, and is frequently interviewed by print media.

Panelist: Gabrielle Dunn ’09

Gabrielle Dunn is a December 2009 graduate of Emerson College and currently serves as an entertainment blogger for AOL. Her work can be found in both Television and for Moviefone. While at Emerson, Gaby served as the managing editor for the Berkeley Beacon. She was the Vice President of Chocolate Cake City, Emerson College’s comedy troupe responsible for the internet sensation, “Broke Back to the Future,” a parody of the movie “Back To the Future” that has been viewed by over 5.5 million fans on Youtube. Gaby interned as an editorial assistant at the South Florida Sun-Sentinel, at the City Desk for The Boston Globe, and in the Digital Media wing of Comedy Central.

Panelist: Morgan Johnston

Morgan Johnston is the Manager of Corporate Communications for JetBlue Airways at the value airline’s headquarters in Forest Hills, NY. He has been at JetBlue since July 2002, joining the Corporate Communications team in February 2007. As Manager of Corporate Communications, Morgan is responsible for new media communications and online outreach projects. He formulates and oversees JetBlue strategy for social networks and maintains JetBlue’s presence on Twitter at http://www.twitter.com/jetblue. He is also responsible for JetBlue’s internal network of multimedia distribution and acts as spokesman for the company to media. Prior to joining JetBlue, Morgan held various roles in media production and new media application, designing and implementing online video. He earned his B.A. in Mass Communications from Plattsburgh State University. In his spare time, Morgan enjoys photography, playing with string, and traveling.

Panelist: Gary Krantz ’81

Gary Krantz is the President/CEO of Krantz Media Group, LLC, a full service consultancy specializing in the broadcast, music, and digital media fields. Gary’s career in media extends for more than 20 years, most recently having worked as Chief Digital Media Officer for Westwood One Inc, the largest radio network in the United States, where he was responsible for the digital strategy and operations for both Westwood One and its subsidiary, Metro Traffic Networks. As the former President of Air America Radio, Krantz oversaw all aspects of the company, including advertising sales, affiliations, marketing, web/interactive and operations, as well as Air America’s flagship station WLIB-AM.

Krantz is a past President of The Country Radio Broadcasters, and also sits on the board of the John Bayliss Foundation, the Emerson College Board of Overseers, and is active in several industry organizations including N.A.R.A.S, The Country Music Association, and Leadership Music.

Panel Moderator: Jeffrey Seglin
Associate Professor of Writing Literature and Publishing at Emerson College

Jeffrey L. Seglin writes “The Right Thing,” a weekly column on general ethics syndicated by the New York Times Syndicate. He is the author of The Right Thing: Conscience, Profit and Personal Responsibility in Today’s Business. He is also the author of The Good, the Bad, and Your Business: Choosing Right When Ethical Dilemmas Pull You Apart.

He was an ethics fellow at the Poynter Institute for Media Studies in 2001 and a resident fellow at the Center for the Study of Values in Public Life at Harvard in 1998-99. He lectures widely on business ethics.

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About themacdoodle

Communications Manager, Creative Strategist, Community Builder, & Possibility Agent
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